MEET
Mike ShaCkelford

Mike Shackelford specializes in helping automotive dealerships create cultures that significantly improve performance by establishing differentiators that crush industry stereotypes.


Mike Shackelford has an unequaled passion for influencing, motivating, mentoring and leading people. For over 11 years, Mike applied his skills of supporting and developing people to become one of the most successful auto dealer General Managers in Southern California. After establishing the highest volume and most profitable Kia dealership in San Diego, Mike became partner in an ownership group responsible for the operation of six stores. After an amazing run as an executive leader for more than a decade, Mike retired as a dealership owner / operator in January 2019.

Mike is now continuing his life’s work to help people become the best version of themselves. While his leadership expertise applies within any industry, Mike specializes in helping automotive dealerships create cultures that significantly improve performance by establishing differentiators that crush industry stereotypes.

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